WFAA – Rooted Promo

“Rooted,” an Emmy award winning series on WFAA hosted by Tashara Parker, which examines the past, present and future conversations about Black hair in America and specifically in Texas.

The overall goal is to bring awareness to The Crown Act as it’s introduced in the State Legislature. The campaign is aimed at creating legislation that bans hair discrimination. The conversation will focus on the natural hair movement, which encourages Black women to embrace their curls, coils and texture, while discussing ongoing issues with inclusivity, especially in schools and the workplace.

Side B Productions a long-time partner of WFAA was brought in to execute this critical piece and we are honored to support this important conversation.

Video Production

Post Production