Brent's Bio
Who is Brent Baxter?
Side B Productions was established in 2018 and just like that my entire life changed forever.
My career path did not start within the creative world, it wasn’t until my early to mid-30’s before I truly started exploring this part of myself.
I worked within the banking industry for almost 16 years managing various departments. It all really started with capturing my kids and documenting our family. Eventually leading to opportunities such as providing coverage for XGames and many large-scale music acts. This just allowed me to make a little extra income and dial in my skill. It also became a sort of medicine for me, any stress or anxieties I might have been dealing with, the camera helped and still helps me through that today.
At some point I told my wife this is what I want to do for a living, scary right? Hey honey, I am going to walk away from my long-term career, salary and benefits to pursue my passion at the ripe old age of 35? I had her full support, but before doing so I needed to really dial in my business model. I knew I needed to ensure my subject was something I was fully passionate about to ensure the work was always my best. This is what led me to focus solely on business-based marketing content. It allows me to fully utilize my business background hand in hand with my creative mind. Win, win.
As I built those relationships with local business owners such as 44 Build, Common Desk, and Bullzerk to name a few, my business plan began taking shape however I was still basically working two full time jobs.
The Turning Point
It was unfortunately a very tragic event that led me to finally leave my day job and fully commit to this new path. On Easter Sunday 2016 I was notified my Father had taken his own life, as you could imagine this was completely unexpected.
I took a break from everything for a short while to morn and tend to my Father’s estate, which ultimately led me to make the big decision. I wanted to turn a negative into a positive. I left my full-time position in banking and made the jump to becoming a full-time, self-employed freelance creator.
This also sparked my first larger project “The Best Beards in Dallas”, which was a coffee table book representing interesting and unique men in Dallas with a beard and a story. We used this project to raise some sizable donations towards men’s health and mental wellness.
Today
The content we create today is utilized for social media, websites, TV and streaming services. It started off as just still photography, now we offer both photography and cinematography, which just means less work for the client. No more dealing with one agency for photography and another for video. The primary goal is to capture the client’s product or business in the most unique and original way possible to truly grab the attention of current and/or potential customers.
The lesson I learned is a common saying, but powerful to experience: NEVER settle, don’t take no for an answer.
If there is something you want in life, go for it, which you have heard before I am certain but it could not be more accurate. The opportunities are out there if you’re willing to put in the work, and it’s never too late to start.
Let’s talk about your project
Let’s collaborate to create memorable, inspirational content that tells your story.